Apple Marketing

Apple's Marketing is Amazing! I am very impressed. They use the scarcity principle real news sites to promote their product. They manage to take something to release something that is not new, just faster, and have news agency after news agency rave about how amazing it is. Nokia released a phone with a camera that BLEW the competition out of the water and yet despite the phones strengths, it was torn apart in reviews. IF the new thinner iPad was made by HP I guarantee you that the biggest focus of the articles would have been that nothing news was added and doesn't it seem like the tablet will break?

I don't know how Apple has done it, but they have created a product that the MEDIA ADVERTISES for them, and the media is much more trusted than commercials are. Looking through current media articles on them I have seen Scarcity Principle, Band Wagon Effect, Buzz Word (count how many times news sites use Amazing or Magically in iPad articles), glittering generalities and I could go on through all of the propaganda principles and most of them are being used by the news for Apple.

How many American's have even heard of Symbian? Even if they have -how many just have a vague notion of "it is bad" or "it is outdated" without even knowing why they think that? All I can say is congratulation Apple your PR is amazing!